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Southern California
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Creative Direction
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Top Dawg Ent.
Def Jam Records
Universal Music Group
XXL
Harper’s Bazaar
Virginia Fontaine Brand

Creative Director

Los Angeles, CA

Cynthiairenecity@gmail.com

Cynthia Sanchez

Fashion Direction
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Creative Consultant
Brand Identity

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Hamamatsu Piano Competition
Concept Work, 2026

Brand Identity

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[Concept Work, 2026]

Pianists are low-key rockstars, so we wanted to visualize a new brand identity.

Re-brand for The Hamamatsu International Piano Competition in Hamamatsu, Japan. The “City of Music”.

We want to reposition the competition as a progressive, culturally relevant platform for today’s pianists using abstract visuals, color theory and a modern logo.

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